In collaboration with Ole Smoky Distillery, Yee-Haw Brewing Company, and Music City Roots, we are proud to announce #MountainTough, a day-long, outdoor mini-festival to combat the devastating toll of the recent wildfires and to assist those affected by them. Headlined by Zac Brown Band, the festival will take place next Saturday, December 17th at 705 Parkway in downtown #Gatlinburg and will be broadcast live by WMOT Middle Tennessee Public Radio.
Artists confirmed for Mountain Tough include the Zac Brown Band, Jim Lauderdale, Rodney Crowell, Sam Bush, Derek St. Holmes, Jason D. Williams, Rob Ickes and Trey Hensley, Randy Kohrs, Sarah Potenza, Moe Pitney and Chelle Rose – with many more announcements expected in the coming days.
The outdoor show at 705 Parkway in Gatlinburg will be broadcast live on 100,000-watt WMOT/Roots Radio from Middle Tennessee State University as well as a network of statewide and regional radio stations. Music City Roots will webcast the event live worldwide as well. Donations will be possible through a variety of online and in-person platforms, and 100% of the funds will go to the Sevier County Community Fund, an affiliate of the East Tennessee Foundation established specifically for this cause.
“Our home town has experienced immeasurable pain and suffering over the last week,” said Joseph A. Baker, founder of Ole Smoky Moonshine. “We’re working hard to open up the city, get people back to work and start making memories again for the millions of families that love to visit Gatlinburg. We’re incredibly grateful to the Zac Brown Band, Music City Roots, and many others for their help in making this Mountain Tough Benefit possible. While this event is free and all are invited, we hope that people will share what they can knowing that 100% of all proceeds from this effort will go to those affected by the recent fires.”
“In addition to raising much-needed money for the families that were devastated by the fires,” says Mark Adams of the Gatlinburg CVB, “we’re putting out the message that Gatlinburg is ‘Mountain Tough’ and open for business. The best thing people can do to help is to come here and enjoy the beauty, same as always. We need to get everyone back to work.”
To make a contribution to the Sevier County Community Fund, visit https://
East Tennessee Foundation
520 W. Summit Hill Drive, Suite 1101
Knoxville, TN 37902
Saturday, December 17