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Car Shows & Rod Runs

Your Guide to the Great Smoky Mountain Jeep Invasion

Car Shows & Rod Runs | | Written by

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Every August, thousands of Jeep enthusiasts roll into Pigeon Forge for the Great Smoky Mountain Jeep Invasion. While the event is packed with incredible custom builds, vendors, and off-road products, it’s also the perfect excuse to explore the Smokies behind the Smokies. From scenic mountain drives to local restaurants, attractions, and lodging, here’s everything you need to know to plan your Jeep Invasion weekend.

Calling All Jeep Lovers

August 20-22, 2026

What started as a small gathering of Jeep enthusiasts has grown into one of Pigeon Forge’s most anticipated car shows. Throughout the weekend, visitors can browse hundreds of vendors, admire custom Jeep builds, discover the latest off-road accessories, and connect with fellow Jeep enthusiasts from across the country.

Jeep Invasion

Jeep Invasion Of The Smokies

While the Great Smoky Mountain Jeep Invasion celebrates today’s Jeep community, the Jeep itself has a history dating back to World War II. Since the first civilian Jeep was introduced in 1945, the brand has become an icon of adventure, and you’ll see everything from vintage classics to modern custom builds throughout the weekend.

Book Your Stay

From mountain cabins to Parkway hotels, Pigeon Forge has accommodations for every type of Jeep enthusiast. Jeep Invasion weekend is incredibly popular, so it’s a good idea to book your stay as early as possible. Many returning visitors reserve their lodging a year in advance to make sure they get their first choice.

Book Your Stay

Things To Do During Jeep Invasion Weekend

The hills of the Smoky Mountains make the perfect backdrop to celebrate the Jeep, as the mountains offer a rugged outdoor adventure any Jeep lover is sure to enjoy. From off road rock crawls to hiking to ziplining, Pigeon Forge offers the adrenaline pumping excitement that perfectly complements the Jeep’s spirit.

Kick Off Jeep Invasion at Hard Rock Cafe

Start Jeep Invasion weekend at the annual Kick Off Party at Hard Rock Cafe on Wednesday, August 19. Meet fellow Jeep enthusiasts, check out incredible builds, and enjoy one last Jeep Invasion celebration at Hard Rock Cafe before the restaurant closes on August 23, 2026. Parking is available on a first-come, first-served basis.

Jeep Weekend at The Mountain Mile

Test your skills on The Mountain Mile’s Jeep trail course, then stick around for family-friendly fun throughout the weekend. Kids can enjoy giant inflatables, mini Jeeps, the Mini Monster, and more, making it a great stop for all ages during Jeep Invasion.

Visit The Mountain Mile

Scenic Drives In The Smokies

After spending the day checking out custom builds, vendors, and off-road gear at Jeep Invasion, hit the road and experience some of the Smokies’ most scenic drives. Whether you’re looking for mountain overlooks, winding roads, or peaceful valleys, these routes are well worth adding to your Jeep Invasion itinerary.

Scenic Drives

Best Photo Spots During Jeep Invasion

Your Jeep Invasion trip isn’t complete without a few great photos! One of the most popular spots is the Pigeon Forge mural behind Three Bears General Store and the giant blow up duck at The Mountain Mile. If you’re looking for mountain scenery, take your Jeep to places like Foothills Parkway, Newfound Gap Overlook, or Cades Cove for incredible overlooks and unforgettable Smoky Mountain views.

Fun Doesn’t Stop At The Expo

Many Smoky Mountain restaurants get in on the Jeep Invasion fun with themed meetups, special events, and drink specials throughout the week. Be sure to stop by local favorites like Junction 35 and Azul Cantina at The Mountain Mile while you’re in town.

Where To Eat

Cruise The Parkway

When the day’s events wrap up, the fun continues on the Parkway. Jeep owners often spend the evening cruising through Pigeon Forge, giving visitors the chance to see hundreds of unique builds roll by. Grab a chair or find a spot along the Parkway sidewalk and enjoy the show. Just be prepared for extra traffic throughout the evening.

Whether you’re bringing your own Jeep or simply love checking out incredible builds, the Great Smoky Mountain Jeep Invasion is one of the most exciting weekends of the year in Pigeon Forge. From scenic drives and local restaurants to family-friendly attractions and unforgettable Jeep experiences, there’s plenty to enjoy beyond the expo. Start planning your Jeep Invasion getaway today, book your lodging early, and make the most of one of Pigeon Forge’s biggest weekends of the year.

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